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Applebee’s was looking to reinvigorate their notion of “the neighborhood” in the digital space. They invited several creative agencies to present how they might rethink this online experience. Our thinking included fresh takes of the brand voice/visual direction and use of technology, putting “choice” back in the hands of the consumer in ways they were already engaging. As a result, we were awarded all creative, ux and development duties, doubling the scope of the current engagement.
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